Persuasive Oral Presentation about paparazzimedia ethics in Hong Kong Essay

Persuasive Oral Presentation about paparazzimedia ethics in Hong Kong - Essay Example Sometime this year, there were a group of activists that were fighting for the right to preserve a certain historical site in Hong Kong. The group went to the site and stayed there for some days with very little attention from the local media. However, a certain politician realized that there was an opportunity to garner public attention through the activists. Consequently, he called some members of the press informing them that there would be a fight between some activists and the police at a specified time. (Mei Ning & Cottrell, 2008) Ten minutes before the set time, local pressmen were presented with their cameras; the police had already arrived. At the set time, the politicians arrived with the small group of activists. The police confronted them immediately and the demonstrators also put up some resistance. All this time, the ensuing activities were being recorded. After ten minutes of this, the policemen, politician, members of the press packed up their belongings and left; a classic case of doctored stories. The activists were at least content that their case would be aired on the nine o'clock news. Ladies and gentlemen, this extreme case demonstrates just how absurd our media has become. Isn't it time that we began discussing such lack of professionalism More importantly, isn't it time for us to think of ways in which we can change such depictions What really is freedom of speech In my view, Hong Kong Media have overstepped their boundary. In case you are not convinced about this issue yet, here are some incidences that reinforce my earlier sentiments. In the year 2002 during the month of October, well known gossip magazine East Week splashed naked pictures of actress Carina Lau in the edition. They claimed that these were photos of the actress at that time when she had been arrested some twelve years go. Actress Lau was clearly in anguish and distress but this did not stop East week from publishing this shocking images. In response this sheer lack of humanity, angry protesters marched to the streets of Hong Kong claiming that local tabloids lacked moral substance. Most of them wondered 'what had happened to media ethics' while it may be true that you as the media authority did something in response to these acts your actions were not solid enough. Through your actions, this magazine company was closed for one year. But shortly after, the company was reopened and is still back in business. I ask you, 'How many more Car ina Lau's do we have to witness before we can instate radical changes in our local media In close relation to this incident was a publication made by Next Magazine. The group had displayed pictures of the dead corpse of a woman at the bottom of Sheun Chi building. (Mei Ning & Cottrell, 2008)Not only were these pictures quite disturbing but they were worsened by the alleged causes of the death. The magazine claimed that it was the husband of the deceased who had been engaging in acts of promiscuity that had propelled his wife to suicide; they claimed that he had been engaging in extra marital affairs with prostitutes. Instead of sympathizing with these distraught family members, the media was fuelling their anger and remorse. What was more devastating about the media handling of this case was that some media companies paid the deceased wife's husband to take meals and

Console games vs Pc games Essay Example for Free

Console games vs Pc games Essay Let’s start with the console’s themselves. Maybe you’ve heard it before, but some people say PC-gaming is dying. Can PC games still compete with Console games? Gamers have never been so spoiled for choice. While the console vs. PC war has been around for ages, consoles today have bridged the gap by finally providing decent multiplayer capabilities. Is this the end of the PC as the dominant gaming machine? Gaming has been around for a long time. It is serious business nowadays. With a host of companies creating everything from award-winning games to those collaborating with businesses on workforce training and development, the area is poised for continued success. And we are creating this success by buying all kinds of games. So what is the difference between the total price of playing games on a console or on a PC? While it is possible to get a PC at about the same cost of a console, it would be such a stripped down version that it wouldnt be able to play the latest games. Consoles such as the Nintendo Wii, PS3 and Xbox360 still offer the best price in terms of gaming power. Even if you buy a 800 pounds PC, it would only be able to play the latest games for about three years. If you look only at the three biggest consoles, the Nintendo Wii is the cheapest console, starting at about 180 pounds. The Xbox 360 will cost you about 200 pounds and a Playstation 3 about 250 pounds. Certainly the Xbox 360 and the PS3 would be able to play the latest games for many more years. Well, there actually is a way to expand the time you can play games on your PC, but it will only cost you more money. A PC has the availability to upgrade. For example, you can change the graphics card for a newer one. This is the most important part of a PC for playing games. This will not cost you as much as buying a total new PC, but in total it will still be way more expansive than a console. But one thing is cheaper for the PC-gamers in comparison to for example Xbox 360-gamers and that is that you have to pay to play online multiplayer games on a Xbox. In most situations this will be free for a PC game. So maybe you are asking now if there are any more advances of playing games on a PC instead of a console. Of course there are. There are still way more games available for the PC than for consoles. On a PC with windows as operating system, you can play like almost every game that exist for windows, even older versions of windows. But on a console you probably can’t play previous generation games. When for example the first PS3 was announced it actually could play PS2 games, but Sony removed this option quite quick. Another reason to play games on a PC is that if you have a very expansive PC it can probably play games with better graphics, but at that point you are limited to the games that are already playable. Future games will probably need a better pc to play it on full resolution. A PC is also the only option for playing big online games where thousands of people can meet each other online, like World of Warcraft. This just isn’t possible (yet) on consoles. You’re choice for playing games on a console or a PC can also depent on the controller. Whereas you play with the traditional keyboard and mouse on a PC, you can play with other kinds of controllers on consoles. The Wii is the best example of that with the motion sensitive Wii remote. There is also a different kind of consoles for playing ‘on the road’. These are called handhelds and aren’t very powerfull, but their advantage is their portability.

Integrated Marketing Communication Concepts Analysis

Integrated Marketing Communication Concepts Analysis The purpose of any given organizations in the globalised market place today is to create a connecting link with customer, and communicate their brands in the most feasible ways. Creating customer or to be precise building relationship with customers though is not an easy task. It calls for advancement in marketing medium and communication tactics. Organizational operation and their purpose are to create the value chain and build a relationship with consumer through communications and its forms. In such situation the importance of integrated marketing communication can be traced. The primary aim of this report limits its research on the concepts of Integrated marketing communication. The concepts meaning of integrated marketing communication or that which we can understands by any other word such as corporate communication tool or advertisement is aimed primarily at the public via a variety of interactive tools, such as corporate advertisings, its publicity, public affairs, governance besides the compounding management issues and public relations as well as corporate sponsorship. (Luiz Moutinho, 2004, p. 179) These process combined together play an instrumental in todays organization. In that essence, the structure of this report is limited to identify the issues encompassing IMC, as well as to define the idea as to where the object of IMC takes roots from. In doing so, understanding the meaning of marketing communication is important and relevant from a theoretical point of view, which this essay attempt to trace the implication if any through its discussion encompassing IMC concepts that are very much in practice today. Marketing processes is corporation one focal point. Marketing helps corporations to sells their products and services or experts. We have come across the adage all that glitters, isnt gold as well as the saying there is more to things than just meet the eyes. These phrases have more philosophical meaning behind their originations. And when linked with marketing communication for examples there is an interrelated meaning as well, given that consumers today are more aware than ever before. Before deciding on any particular purchase they undertake a thorough outlook as to where the idea of corporation communication links with them. Add to it, we see reason enough that corporation are tying every possible measures to connect with consumers. The adage consumer is king hold true in a sense that consumer does much of the talking; deciding, etc that goes into the making of their purchasing capacity. The better the communication marketing appeal, the greater is the scope for corporation to bu ilt relationship with consumers in the market. The medium used in marketing is meant to reach consumer and communicate to them in the most feasible way. In every sphere of our life somewhat we have come across advertisements, e-mailer in our inbox that brief about a particular product, and all components of brandishing through billboards, etc. besides, we have also come across the point as corporate sponsorship. Corporate sponsorship to be precise is the frequent case that we see corporate logo in football grounds and amongst players. Somewhat we wonder also as to what is all about CSR concepts adopted by many corporations today? Question and counter question that we often presume also is that why does communication undertake all these at one go? We can understand that there is a marketing concept behind it all, but the question is why? In that assumption we can speculate that all factor encompassing the one as detailed above have a lot to do with the concepts of integrated marketing communication. But how, and what detrimental v alue does it communicate with consumers in the market? Why does it arise so? Does IMC in any instance provide a sense of belonging with consumers? Yes it does. Generally from our understanding it is considered that marketing itself is a fundamental organizational function. The best way that corporation in the current scenario are marketing their product is through the integration of effective marketing channels or tool to connect and build relationship with consumer in the market. Such mechanism and its concepts that have undergone a change of guards and making inroads in corporation marketing are the integrated marketing communication concepts. It is that branch of the overall marketing process that encompasses process such as planning product promotions, its advertising, corporate sponsorships and the likes. Most importantly the question that arises again is that does an IMC concept impact upon the purchasing power of consumers and their mindset? The answer is yes. There is a grea t many values attached to IMC concepts in the marketing realms, especially in today competitive environment, where only the fittest survives and where technology and different forms of media play a significant role. When we emphasize on these points the importance of IMC can be traced. And it should be clarified herein that the primary focus of this work is to address these three main assumptions:- What is Integrated Marketing Communication? What is the reason behind Corporations favoring IMC Concepts at its Best for Promotional Purposes? What Defines IMC and its Appeals as far as Advertisement and Promotional Objectives goes? Does Embracing the Concepts of IMC is difficult for Corporation To come to this conclusion is rather hard. Thus, it could be prudent that each assumption is discussed separately, as detailed below. 1. WHAT IS INTEGRATED MARKETING COMMUNICATIONS? We can define integrated marketing communication in the word of Terence A. Shimp, as a communication process that entails the planning, integration, creation, and implementation of diverse forms of mass communication such as, advertising, sales promotions, publicity releases or press releases and events that are delivered overtime to a brands targeted customer and prospects. (Shimp, 2008) The goals thus are to influence the behavioral conditioning of consumer and their perceptions of things. To sum it up, integrated marketing communication takes an extensive formulation of covering every minute detail that bridges the gaps between consumer and producers in the market, where the media comes in handy to make the connecting links and channelize the same in the most feasible ways. (Shimp, 2008, p. 10) It also should be understood that marketing communications concepts arise from communication and its meaning. Communication as we can understand in simple language is that condition that accumulates together the aspects wherein sharing or exchanging of informations between two parties is made possible. Furthermore, it also links together the components of reaching to the means of communication for an end results, let say the mechanism or tools that are used for the same. Above all, communications in any given standards is not one way; assert learned men and scholars such as Paul Russell Smith and Jonathan Taylor. (Paul Russell Smith, 2004, p. 72) Besides, understanding the concepts of communication also directly register with us and a layman understanding of the same. The overall aspect of marketing communication also is one subset of the subject matter that concerns itself with the concepts of marketing. Marketing communication is a set of purposive activities, linked and coordinated to some degree. (Jain, 2008, p. 1) From this notion and when we come to the conceptualization of the idea behind marketing communication we can readily identify also the substance or the significance attached to it, which we assume organizations are banking heavily as a factor for sustenance and growth, given that marketing processes and its activities in many forms and parts asserts scholars relies heavily on communication formats; wherein such marketing process and procedures is to directly informs potential customer of a product offering or factor such as in creating a brand image in the marketplace and any other process such as customer feed backs in improving processes or products that marketers initiates. In that components accumulated and buildup together thus, marketing research also comes in handy and is effective, (Guy Masterman, 2006, p. 4) and is often looked also as a typical tools for promotional and advertising activities and to connect with consumers. Moreover, what has been the very discussed and augmented point on the subject matter and the very essence of marketing communication also often raises the question as to how marketers communicate with their target markets? Simply put in what marketers actually do in essence is the fact that everything they do is communicates, (Ludi Koekemoer, 2004, p. 1) through proper channels, and by using relevant marketing tools to their advantages for communications. Such a communication process take stage or come to fore because it helps corporation in many ways to bridge the gap of communication with the market or consumers as the case is, and thus good communication is based on an orientation around a dominant, rational big brand idea as corporations calls it, which acts as a tool or platform for creating, involving and sustaining customer engagement. (Micael Dahlà ©n, 2009, p. 2) Comprehending together these notion overall as can be laid emphasis upon we feel that every dynamic organization s today and in the current schemes of things takes an interested approach towards reaching the means to an end for their offering, be it products or services, and marketing communication is thus the most visible of marketing functions (Copley, 2004, p. 1) for reaching such an ends to the result oriented targeted activities, which is also the very salient object of marketing concepts itself and that which we will further evaluate and comprehend the very idea that erupts and that which we can lay out hands on the arguments that arises with integrated marketing communications and its meaning overall as discussed below. 2. WHAT IS THE REASON BEHIND CORPORATIONS FAVORING IMC CONCEPTS AT ITS BEST FOR PROMOTIONAL PURPOSES? There can be many reasons for this. As we can understand, the conceptual evaluation of the meaning integrated marketing communication has a lot to do with marketing concepts as one bigger picture of it all. Often we begin to argue in that direction considering a typical organization where advertising is controlled by the marketing department, where as selling is the responsibility of the sales department and the websites is controlled and maintained by IT services. (Graeme Drummond, 2005, p. 149) This is really what composed the conditionality of todays modern organizations. Often we wonder wont such a process interfere with the overall concepts of marketing? And how does things can be assured that consumer get or receives the right and correct message from the company concerned when marketing are integrated in departmental wise? To put emphasis on this notion and this views that arises in that regard, the answer we feel lays in the objective of integrated marketing communication. Integrated marketing communications in all aspects attempts to use together the various communication message or tool used by the organization into one meaningful coherent message. (Graeme Drummond, 2005, p. 149) Add to it, Marketing in the current scheme of things also is in a state of transformation. (Copley, 2004, p. 4) As we are aware, a new era is unfolding in the fields of advertising, promotions, and marketing communications. (Clow, 2007, p. 43) This is true, considering that the presence of media and its advancement have given abundant option available for marketers to bank and capitalize from. In that context, this is also where the very essence and substance of marketing communication comes into play in the overall picture that composed marketing and its principles. 3. WHAT DEFINES IMC AND ITS APPEALS AS FAR AS ADVERTISEMENT AND PROMOTIONAL OBJECTIVES GOES? When we come to this part of the discussion, often the very first question that we encounter with is the importance attached to integrated marketing communication. Does the substantial element attached to integrated marketing communication assist managers and marketers in the promotional processes and its integration? The answer to this point as we can comprehend and build up our arguments and reasoning logically is, yes. As we have already defined the basis of integrated marketing management, we see reason enough that it components is linked to many befitting ends results as a means to an end that marketers emphasize upon. To justify this view firstly, we should try and attempt to understand the role that integrated marketing communications plays in todays organizations and their marketing prospects. The very essence and meaningful conceptualization of the word advertising and its role in integrated marketing communication is looked upon from the broader element attached to it. Take for examples factor attached to advertising within the integrated marketing communication campaigns and its activities must have a consistent look and feel, even though brand advertising to consumers will generally be different from retails advertising from consumers. Yet all such campaigns have their own objectives and purpose. (Percy, 2008, p. 83) This is all about what we can sum up as the very basis and objectives of strategic integrated marketing communications. Scholars such as Peter Drucker said that any business has two basic requirements, one is marketing, and the other is innovations. (Varey, 2002, p. 1) This is true and applicable in today organizations environment as well. But what is innovation in that sense of the term? We feel that IMC concepts have much to be viewed in that point as well. Add to it, consumer in today environment also are more interactive and swift, given that they accepts a wide variety of information from media in many forms and formats. Marketers in that situation have a fair control over what customer and prospects hear or learn about their products. (Don E. Schultz, 1993, p. 43) Thus, on the basis of these points we can emphasize also as to where to trace the significance of integrated marketing communication. The greater instance of the subject matter argument is that even in the current scheme of things advertising agencies are still searching for the best way to incorporate the concepts and practice of integrated marketing communication. (Tom Duncan, 1996, p. 13) To top it all, the nature and scope of advertising in context of integrated marketing communication is simply a means or a marketing tools that helps sells brands of products and help top build confidence in companies and institutions by conveying accurate and compelling informations to customers about the brand, or anything in that regard. (Ludi Koekemoer, 2004, p. 65) 4. DOES EMBRACING THE CONCEPTS OF IMC IS DIFFICULT FOR CORPORATION When debating to this point, the answer is yes and no, given that it depends greatly how the concepts is emulated for practical purpose. On the other hand, corporations with a scope to make a switch towards integrated marketing communication are posed with many barriers. It can be in the form of technological barriers, or cost factor and the likes. This point notwithstanding, it would prudent also that a scholastic point be observed as well to the difficulty as such if any. What scholars have withhold in favor of integrated marketing communication can again be emphasized to the notion wherein it is held that integrated marketing communication plays a vital role in every aspects of marketing process. However, developing and implementing an integrated marketing communication programs is usually a detailed and complex process, which involves many persons as well as extensive efforts. (George E Belch, 2003, p. 69) Thus, such factor when encounter often comes and acts as a barrier when corporations for example are trying to embrace the features of integrated marketing communication. Fair enough, not only the cost factor also comes into play in such a strategic integration, but also the complexities of the process itself, which very often when not strategized systematically can be a dampener of sorts. This is what we can augment are some of the difficulty in embracing the overall features of integrated marketing communication in a standardized and symmetrical manner. METHODOLOGY The methodology adopted in this report is primarily secondary in nature. There have been no specific methods or process evaluation undergone. As a discourse in theoretical terms, the best available secondary resources were dependent upon to emphasize the views and counter view of this paper assumptions and its argument. On a greater note, view in favor of IMC concepts and is adoption is the concentrated focus to align into the assumption and its discourse overall. Thus, most of the resource used use for this research is secondary in nature, where IMC concepts and its literature have been the main source in feeding this project and regimenting the assumptions. DISCUSSIONS From our study and its analysis on the concepts of integrated marketing communication we can understand that the significance of the concepts cannot be brushed aside. It would be wrong to do away with IMC and its practical practices. The fact is that IMC assist corporations survival in many ways, and Helps Corporation building a good rapport with consumers in the market, through advertisements, billboards, corporate sponsorships, public relations and the likes of e-mailer. Effective communications are the building block between a manufacturer and consumers. Often the term consumer is king also very much also come into play in such a scenario. Corporations understand such scenarios, and are doing their best to format their communication and advertising process by initiating the practicality of IMC concepts. Thus, the principle of marketing though make its claims, however, without any pictorial and effective communication marketing often lose its sheen and sheer factor to appeal the general consumer in the market. The presence of many competitors and identical product also greatly impact consumer perception and their purchasing power, we can speculate. Lapses in communication even hurt the relationship and its bounding. The concepts behind IMC and its integration is to bring into force the factor of communication in marketing mediums, so that firms communicates in its variety of forms with consumers, thus bridging the gap in communication as is the case with traditional marketings. Moreover, it also to bring into force the streamlined process, where marketing communication is fostered and facilitated in the most feasible ways and reaches its targeted destinations, and impact upon consumer perception and their connection with any given message that appeals their psychological nature of co nsumers. The better the marketing procedures and its communication, the better is the prospects of the organizational outcome. Besides, sustenance and growth of a corporation also is hugely influenced through the marketing processes that organizations undertake and it can be in many other forms or processes, although central to marketing objectives. CONCLUSION There is great much scope for research in this topic. Given the absence of primary methodology being employed, future research through the use of primary research tools, such as questionnaire, interview and the likes, as it can provide a great significant to the assumptions from an objectively view point. Lack of relevant material though have been the factor of this research and its weakness, yet the fragmented segmentation of the concepts meaning and its discourse have been arranged to get a glimpse of the theoretical point of the subject matter and its assimilation. Taking the overall discussion and when we reflect back to the subject matter we can conclude that IMC concepts are significant to corporation in great many ways. Adopting the IMC concepts and emphasizing on its practicality can be the best ever things that corporation can initiates as a tool for mass appeal, and to get their brandishing and all factors of advertisements in their favor as well as providing consumers in the market a sense of relief to make difficult choices from available products. Thus, building on these points and our understanding of the argument in details abovementioned, we can finally conclude that marketing have many dimensional foregrounds, yet without effective communication much of it is lost in translation. Hence, integration of marketing process with streamlined communication process can be the best ever thing that can mark the transformational change in the favor of marketers. Marketing strategy very often exploit the use of marketing tools, given that there are reasonable point to such integration. Yet, it should not be forgotten that the philosophical and strategic overtones for corporations growth and its sustenance also all depends and ride in direct links with marketing, wherein integrated marketing communication processes is one vital part of marketing principle that bridge the gap to connect with the general consumers in the market.

Shakespeares Macbeth and Hamlet as Tragic Heroes Essay -- Macbeth ess

Macbeth and Hamlet as Tragic Heroes      Ã‚   William Shakespeare has written many literary works - from his sonnets to his plays, each has it's own individual characteristics.   One popular characteristic that comes from his plays is the tragic hero.   The audience can always relate to the tragic hero and the many trials he faces.   Macbeth and Hamlet are just two of Shakespeare's plays that involve the tragic hero.   Through their nobility, tragic flaws, and dignity Macbeth and Hamlet prove to be tragic heroes.    Macbeth's nobility begins with the title, "thane of Glamis" (1.3.74).   After the original "thane of Cawdor" (1.3.110) dies, Macbeth gains this title as well.   Once the witches reveal the prophecy that Macbeth would be king, Macbeth murders the king and takes the throne for himself.   This reaches the height of Macbeth's nobility.   In the beginning of the play, Macbeth is thought of as a "worthy thane"(2.3.43.), however, this shifts to nothing more than a "hell hound"(5.8.4.) in the end.   Much like Macbeth, Hamlet is very powerful and has a high status in the country.   Hamlet is the Prince of Denmark and was named "most immediate to [the] throne" (1.2.109) by Claudius.   "Lord Hamlet"(1.5.112.) is well respected by the people of Denmark.   Claudius takes this into account and does not immediately kill Hamlet when he finds out he knows the truth about his father's death.   Similar to Macbeth, Hamlet starts out in a more noble position than he ends up.   Once Ha mlet begins to act crazy, others start to believe his "noble mind is here o'erthrown!" (3.1.153.).   The idea that both Hamlet and Macbeth begin with a high position and fall to their defeat leads to the development of the theme power corrupts, an important theme in... ...s honor by exchanging forgiveness with him.   In turn, the dignity of Shakespeare's tragic heroes is reestablished in the end, however, this does not change their fate.    The characteristics of Macbeth and Hamlet lead them to become tragic heroes.   The specific detail of these characteristics make Shakespeare's tragic heroes well defined in each of his plays.   By the time of their deaths, both Macbeth and Hamlet have realized their fate and accepted the consequences like a true tragic hero.    Works Cited and Consulted: Elliot, G.R. "Introduction: On `Macbeth' as Apex of Shakspearean Tragedy" in Shakespearean Criticism, Volume 3. Edited by Laurie Harris Gale: 1984 Shakespeare, William. Macbeth. Edited by Norman Sanders. Cambridge: Cambridge University Press, 1994 Shakespeare, William. Hamlet. Ed. Sylvan Barnet. New York: Signet Classic, 1998.

How the Atkins Diet Works :: Health Nutrition Diet Exercise Essays

How the Atkins Diet Works   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dr. Atkins has been at the center of the recent controversy over how to cure America’s obesity problem. America’s desire for a quick fix has caused the introduction of fad diets that claim to work quickly. The Atkins Diet has been deemed one of these fads because of its radical ideas and its straying from the norm of low fat diets. Dr Atkins encourages consumption of foods high in protein and fat while minimizing intake of foods that are high in simple carbohydrates including sugars and breads. But how can this diet be effective at losing body fat if the subject consumes foods that are high in fat? The Atkins diet reduces body fat quicker than normal low fat diets by reducing the amount of food that is consumed and by causing the body’s natural biological functions to burn the body fat that has already accumulated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One reason that the Atkins diet reduces body fat is due to the decreased intake of calories. This reduction in caloric intake is not due to calorie counting but to a reduction in food consumption. The first explanation for this decrease in consumption is that the strictness of the diet severely reduces, if not halts, the occurrence of â€Å"snacking†. These in between meal snacks often consist of simple carbohydrates that are prepared for your easy consumption. Since Dr. Atkins forbids the consumption of simple carbohydrates, he prevents snacking and therefore reduces the amount of calories that enter your mouth. Furthermore, the monotony in the method of the Atkins diet could be a cause of the loss of appetite that is experienced by dieters. Again the strictness of the diet only allows the dieters to eat a small category of foods. This causes the subjects to eat the same meals consistently and understandably become bored with the acceptable foods. Soon this will cause the dieter to opt not to eat rather than eat the same meal again. In addition, the foods that are acceptable according to

Scholarships for Artistic Students :: Argumentative Persuasive papers

Scholarships for Artistic Students 1. Purpose College is an important part in continuing education and is also the best time for students to hone their skills and become the best in their field as possible. Inclusion of support, both financial and mental, is instrumental in achieving a college education, and should be given in equal amounts to both athletic and artistic students. But each year, numerous athletes around the United States are offered college scholarships to recognize them for their talent and to encourage them to play at the university awarding the scholarship. At the same time, the same amount of equally artistically talented students are left to pay for college themselves because they are not offered as many scholarships as athletes are. This unfair and unequal distribution of scholarships is a threat to college education of artistic students everywhere. It is a problem that occurs at every university in the United States, including Iowa State University, and it is a policy that needs to be changed so that colle ge is an equally beneficial period for athlete and artist alike. 2. Scope In this paper, I will be comparing information about the athletic and artistic scholarships offered at Iowa State University. As I do so, I will focus on the difference in number, criteria, and cash awarded by these scholarships. I will discuss the needs for the change of this policy, the ideas I have of how to change it, the benefits that will result from changing this policy, and how to implement these changes. 3. History and Needs According to a list of scholarships distributed by Iowa State itself, a greater number of athletic scholarships are offered by the college than there are artistic scholarships. With scholarships available in every sport played at Iowa State, the chances that an athlete will receive a scholarship are much higher than that of an artistic student. In fact, according to the information given by Iowa State, it is five times more likely that an incoming athletic student will receive more scholarships than an equally qualified art student will. The reason for such a difference is that mostly general scholarships are offered to artistic students, and these scholarships are offered to all students, including athletes, thus making the competition and chances of receiving such scholarships much harder. The scholarships offered by Iowa State should be in equal amounts, especially those that are focused on specifically art and athletics.

Youth Gangs: Problem and Response

Irving Spergel begins his research by noting that the phenomenon of youth gangs is not exclusively a product of American civilization or the modern urban condition, pointing out that gangs date as far back to the 17th century England and span as far as Asia and South America, have evolved from places as diverse as the secret societies from Hong Kong and the prison conditions of New Zealand. Spergel also observes that attempts to research youth gangs have yielded varying results and drawn wildly differing conclusions as to their criminal severity, the circumstances which spawn them, and the correlation they have with youth delinquency. Researchers also choose to define gangs and/or categorize them in relation to non-gang-related youth delinquency in rather varied ways, which only complicates this. I find this kind of social and historical context very fascinating. It certainly lends the concept of youth gang a certain legitimacy that is not afforded in mainstream representations of them. Too often, gangs are simply viewed as products of depressed areas of urban America. They are considered a symptom of social failure rather than as a natural product of civilization, simply because it makes for more sensational content on television. But as Spergel's research summary shows, youth gangs are a means for the youth to address their own community's shortcomings, most notably a lack of confidence in one's family or an inability to completely connect with peers at a school or work environment. In addition, Spergel suggests that law enforcement, social welfare agencies and other ways a community addresses youth gangs are problematized by how the demographic complexities of gang formation are distorted and/or exaggerated by how mainstream news media and governmental organizations choose to profile them. One telling example is how such distortions lead even the Department of Justice to fund research that relies on flawed methodology or rely on grossly inflated figures for the purposes of rhetoric. Despite these acts, studies have indicated that the ‘gang problem' cannot be singularly reduced to one demographic and that the various activities they engage in are not necessarily limited to criminal behavior. Spergel does attempt to address this by reviewing such literature, and through this has suggested that gang behavior differs from other forms of youth delinquency in that the former must lie completely within the domain of group oriented conduct — protecting the ‘turf', maintaining an ideological code, etc. He also decidedly defines delinquent youth groups against gangs by noting that the latter must have a relatively stable social order/grouping whereas the former tends to be more fluid in structure, and leadership is not a fixed constant. Furthermore, gang violence or criminally-oriented gang behavior is not as dramatically problematic as popular accounts tend to suggest. While some cities are certainly known for their alarming figures, the general average of criminially-oriented gang behavior is actually quite low. Spergel takes research data to task by suggesting that the veracity of any such statistics is immediately made suspect by problematic ‘measurements' used to derive such data. They can be distorted depending on how one ‘counts' gang population and criminally-oriented gang behavior. Spergel's research is quite too long to really address all his points in a brief manner, but let it suffice to say that he presents a rather thought provoking look at research and its perceptions of gangs and gang behavior, most notably because it suggests the heterogeneity of the phenomenon and the ease at which it can be distorted.